Outright selling on social media is a sure-fire path to failure. Think about it: do you like reading a sales pitch? Maybe you will read a well-crafted sales letter. But generally, trying to sell is absolutely transparent and the fastest way to be unfriended. The strategy that works best is to provide your prospect with valuable information that they need and want.
To get started, you need to first figure out who your ideal prospect is. You will need to analyze what information they would most likely want and need to make a decision. Sitting down and writing out a couple of paragraphs as if you are your prospect talking to you about their interests, needs, wants and concerns can be enlightening.
Second Step: Go to Google Trends (http://www.google.com/trends). Check out the buzz for today. Pick a topic.
One of our coaching club members used exactly this strategy to make a brief post on her Facebook home page about the first time homebuyer tax credit. Within minutes, she had 10 people contact her for more information. 3 of those people became buyer leads ” and one of them wasnt even anyone she knew!
Once youve chosen a topic to write about, you can either just make a short post on twitter or Facebook. OR ” if its something you can really dig your teeth into, perhaps a full blog entry. Nothing positions you as an authority quicker than appearing in print.
If you like to write and decide you want to post an article, here are a few pointers:
The Headline
The most important part of your article is your headline. Think about how newspapers and magazines use headlines just to get you to pick up the paper and read it. And so it is with your article. You may even want to start noticing headlines that catch your attention and keep them in a file that you can adapt and use for later reference. Be sure to incorporate your keywords so that your article gets found on the search engines. (Bonus Tip: The tabloids that you buy while waiting to check out at the supermarket are absolutely EXPERT at writing attention-getting headlines!)
The Body
The article body is the meat of your content. Be sure to sprinkle your keywords throughout the article so the search engines pick up your article. Pretend you are writing as if you are speaking to a friend. Keep the style conversational. Avoid technical language or a formal, stilted manner. The ideal length is about 400 words or so. Limit paragraphs to just a few sentences and be sure to use bullet point and subheadings. (Another Bonus Tip: You can outsource the transcription to www.elance.com.)
The Resource Box
To close your article, you will want to include a call to action. THIS is where you FINALLY are allowed to pitch your product. However, if you dont offer a compelling reason for them to contact you, they wont! Be sure youve included a link to your website so they are able to contact you and request additional information. Dont go through all the hard work of providing excellent information only to lose them because youve neglected to tell them how to contact you.
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